Wholesale · 7 min read
Wholesale Buying Guide
How to buy new wholesale inventory in bulk without over-committing capital or shelf space.
Know your reorder point
Wholesale rewards buyers who understand their own sell-through rate. Buy enough depth to cover your selling window plus lead time, and no more.
Read the case pack carefully
Case pack, inner pack, and minimum order quantity are three different numbers. Confusing them is the most common wholesale ordering error.
Freight and landed cost
Wholesale margins are thinner than liquidation margins, so freight matters proportionally more. Consolidating multiple lots from one origin is often the difference between a workable and an unworkable landed cost.